Incredible India

The name of an international tourism campaign maintained by the government of india since 2002,to promote tourism in india an audiance of global appeal  .

Incredible India" was adopted as a slogan by the ministry. Before 2002, the Indian government had regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, however, it had not supported tourism in a concerted fashion. In 2002, the tourism ministry made a conscious effort to bring in more professionalism in its attempts to promote tourism. It formulated an integrated communication strategy with the aim of promoting India as a destination of choice for the discerning traveller. The tourism ministry engaged the services of advertising and marketing firm ogilvy & mother india to create a new campaign to increase tourist inflow into the country 

Impact on Indian tourism

According to spending data released by visa aisa pacsific in march 2006 India has emerged as the fastest growing market inAsia-Pacific region in terms of international touristspending in terms of international tourist spendingThe data revealed that international tourists spent US $372 million in India in the fourth quarter (October–December) of 2005, 25% more than in the fourth quarter of 2004. China

 The tourist spending figures for India would have satisfied the Indian market through its long running Incredible India communication campaign tourism ministry, which had been targeting the high-end 

 
 

, 

. Marketing campaign

The Ministry of Tourism launched a campaign targeted at the local population to educate them regarding good behaviour and etiquette when dealing with foreign tourists. Indian actorAamir Khan was commissioned to endorse the campaign which wastitled Atithidevo Bhava", was aimed at creating awareness about theeffects of tourism and sensitising the local population about preservation of India's heritage, culture, cleanliness and hospitality. It also attempted to instil a sense of responsibility towards tourists and reinforce the confidence of foreign tourists towards India as a preferred holiday destination. The concept was designed to complement the Incredible India campaign.

Reception

Indian travel industry analysts and tour operators were appreciative of the high standards of the Incredible India campaign. "The promo campaign is making a powerful visual impact and creating a perception of India being a magical place to visit," said Anne Morgaon Scully, President, McCabe Bremer Travel, Virginia, U.S. Average travelers too appeared to find the campaign interesting and informative, going by favourablecomments on blogs on travel websites. Although Incredible India was generally well received, industry observers differed in their
 

opinions on the positioning of India in the campaign. G.S.Murari, Director, Fidelis Advertising and Marketing Private Ltd. stated that he was uncomfortable with the tagline "Incredible India" and was of the opinion that since India was not a uni-dimensional country like .Singapore or the the Maldives, using a word like 'incredible' to describe India as a whole was not appropriate 

·       INDIA IS GREAT WE HAVE RESPECT OUR NATION

·       BUT DO NOT FORGETS OUR HEROS MEANS OUR  INDIAN SOLDIERS

JAI HIND…..